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Home Resources on mental and physical wellbeing Change4Life Sugar Smart Campaign

Change4Life Sugar Smart Campaign

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Without realising it, we are all eating too much sugar, saturated fat and salt. Over 8 in 10 parents surveyed believe their children’s breakfast is healthy. The Change4Life ‘Be Food Smart’ campaign brings food labels to life, enabling families to make healthier food and drink choices. Children in England consume almost three sugar cubes at breakfast time alone (half their recommended daily amount). Childhood obesity is a growing issue with figures showing that in England, more than 1 in 4 children aged 4-to 5-years-old and more than 1 in 3 children aged 10 and 11-years-old are overweight or obese.

Our kids might seem fine on the outside but too much sugar and saturated fat can lead to the build-up of harmful fat on the inside that we can’t see. This fat around their vital organs can cause weight gain and serious diseases in the future, like heart disease, type 2 diabetes, or even some cancers. Over time, eating too much salt can also raise our blood pressure putting us at risk of heart disease and stroke. Too much sugar can cause tooth decay.

The Be Food Smart campaign empowers families to take control of their diet and protect their children from the harmful effects of consuming too much sugar, saturated fat and salt. The free app works by scanning the barcode of products, revealing how much sugar, saturated fat and salt is inside and encourages users to make healthier choices.

The Be Food Smart app has something for everyone, like tips and suggestions for adults, new food detective activities for the kids and fun ‘mini-missions’ for the whole family.

Three simple ways to cut back on sugar

cutting back smaller portion swap

CUT BACK                                  SMALLER PORTION                  SWAP


For more information visit for lots of free support, tips and recipes.